A recent report reveals one of the current growing markets is sorbic acid. This naturally occurring organic compound could become a financial buzzword. The increased demand for sorbic acid appears to be fueled by the growing sports drink market, as well as products such as wine and convenience foods. The global marked is currently growing at a steady CAGR.

This common unsaturated fatty acid helps inhibit the growth of yeasts, bacteria and molds. Sorbic acid was first derived from the unripened berries of Sorbus Aucuparia, better known as rowan, a shrub that grows in cool regions. This synthetic preservative is found in foods, grains, tobacco, medicines, cosmetics, toothpaste and other frequently used products.

Another beverage made with sorbic acid is wine. During the wine making process, sulfur dioxide and sorbic acid work together to transform sorbic acid into alcohol for imbibers. It also gets rid of the unpleasant odor of ether for wine enthusiasts who savor the scent of their favorite vintages.

According to Digital Journal, the global sorbic acid market is segmented by region, types, basis of ingredients and functions. The ingredients used to segment sorbic acid include activated carbon, ethyl cellulose, phosphorus chemicals and others. Applications are broken down into food and beverage, pharmaceuticals and more. Sorbic acid regions include North American, Europe, Asia-Pacific and the Rest of the World (RoW).

Besides sports drinks and wine, convenience foods are another factor associated with the increased demand for synthetic preservatives such as sorbic acid. However, the sorbic acid market is impacted by other factors, such as stringent government regulations related to the use of synthetic preservatives.

Several big names are major players in this market including Eastman, Seidler Chemical Co., Inc. and Solvay. The growth of the sorbic acid market is expected to continue to grow in the forecast period, in accordance with a forthcoming report “Sorbic Acid Market: Global Industry Analysis and Forecast 2015 – 2021” from Persistance Market Research Pvt. Ltd.